Delving into the data

Delving into the data

Why collecting data from customer feedback is so important? “No man is an island.” We’ve heard the saying before. If we have to look at this from the viewpoint of customer feedback and apply the same principles as this famous quote to the customer feedback ecosystem,...
Is negative feedback a good or a bad thing?

Is negative feedback a good or a bad thing?

Let’s explore what negative feedback means to you and your business. If we’re all honest with ourselves, we would much prefer to receive positive feedback over negative commentary. When we receive positive feedback, we feel like we’re on the right track, that people...