Data, analytics and market trends can certainly give us an overview and basic understanding as to how our customers purchase products and services at a high level. Let’s call it a bird’s eye view of what’s happening below. When trying to understand our customers and...

We all know how important customer feedback is in driving better service, retaining loyal customers and attracting new clients. Understanding your customer’s emotional need is pivotal in helping you attain stability, drive sales and improve brand perception. We all...