And how we draw relevant data from multiple feedback channels In the digital era, receiving feedback from our very important customers is no longer one dimensional. Gone are the days of only leaving a comment card or giving a company a call to voice your feedback....

It’s all good and well to focus your efforts as a business on targeting new customers. However, a company’s longevity can be determined on how one strategizes and executes a plan to retain its customers, encouraging repeat purchases, whether they be services or...

Data, analytics and market trends can certainly give us an overview and basic understanding as to how our customers purchase products and services at a high level. Let’s call it a bird’s eye view of what’s happening below. When trying to understand our customers and...

We all know how important customer feedback is in driving better service, retaining loyal customers and attracting new clients. Understanding your customer’s emotional need is pivotal in helping you attain stability, drive sales and improve brand perception. We all...