Making Customer Service Personal
Why creating personal touchpoints with your customers can be important to your company’s success. We know that attaining client feedback certainly helps us on the road to business success, as we better understand their needs, their issues and their sentiment towards a...
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Feedback versus Surveys
Understanding the difference between the two and when to use either or. There are many ways in which a company can receive feedback or garner further information from their valuable clients and customers. Sometimes a client may give you feedback face-to-face,...
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Delving into the data
Why collecting data from customer feedback is so important? “No man is an island.” We’ve heard the saying before. If we have to look at this from the viewpoint of customer feedback and apply the same principles as this famous quote to the customer feedback ecosystem,...
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Is negative feedback a good or a bad thing?
Let’s explore what negative feedback means to you and your business. If we’re all honest with ourselves, we would much prefer to receive positive feedback over negative commentary. When we receive positive feedback, we feel like we’re on the right track, that people...
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The Customer Feedback Ecosystem
And how we draw relevant data from multiple feedback channels In the digital era, receiving feedback from our very important customers is no longer one dimensional. Gone are the days of only leaving a comment card or giving a company a call to voice your feedback....
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Focus: Building Customer Retention
It’s all good and well to focus your efforts as a business on targeting new customers. However, a company’s longevity can be determined on how one strategizes and executes a plan to retain its customers, encouraging repeat purchases, whether they be services or...
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Focus: Understanding your customers and their needs
Data, analytics and market trends can certainly give us an overview and basic understanding as to how our customers purchase products and services at a high level. Let’s call it a bird’s eye view of what’s happening below. When trying to understand our customers and...
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Focus: The importance of customer feedback in creating exceptional customer service
We all know how important customer feedback is in driving better service, retaining loyal customers and attracting new clients. Understanding your customer’s emotional need is pivotal in helping you attain stability, drive sales and improve brand perception. We all...
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